CLIENT

Yardbird Restaurants

SERVICE

Content Creation

PRODUCTION

Photography, videography, editing, and sound design
A modern take on South cuisine, with accolades from James Beard and Bon Appétit. Yardbird gives a nod to inventive classics in Southern dining, while boasting a curated cocktail program and dynamic menu. Yardbird is located in Miami, Singapore, Dallas, Washington D.C., Las Vegas, Los Angeles, Chicago, and Denver.

1. Challenge

While indulgent food is sometimes the most appetizing, it is not always closely aligned with branding, and can sometimes change its meaning.

2. Idea

Use the existing menu at Yardbird to help curate content in the same way that the menu is curated.

3. Solution

Produce a brand-centric series of reels that elevate the brand without taking it off course.
CONTENT REFRESH
While, there are general shoots that are scheduled throughout the month, some special events and launches are a key focus point for the content manager.

04.30.2022

CONTENT REFRESH

James Lind

04.30.2022

CONTENT REFRESH

Blackberry Bourbon Lemonade

04.30.2022

CONTENT REFRESH

Grapefruit Shandy

04.30.2022

CONTENT REFRESH

Yardbird Signature
Cocktail Program

FOOD HOLIDAYS AND CONTENT REFRESH
One of the staples to the Yardbird content strategy has been to produce content for general food holidays that closely align with the brand. Along with executing concepts in order to refresh and build new content for existing menu items.

CINEMATIC PROMO

All-American Burger

FOOD HOLIDAY

Waffle Day

CONTENT REFRESH

Maple Bacon Waffles

CONTENT REFRESH

Bourbon Donuts

CONTENT REFRESH

Smoked Ribs
FATHER’S DAY

Special menus and promotions are created for the large “revolving” holidays. This means content needs to be created months in advance to be promote ahead of the actual holiday. As Creative Director for this project and photographer, it was my job to execute the new style, organize the shotlist, and edit the final photos.

MORE INFO

STATUS

Completed 2022

CONTACT

50 Eggs Hospitality Group

TEAM

Geneviv Morales / Photo & Video