CHICA, by Celebrity Chef Lorena Garcia, opened its doors in May of 2017. CHICA is a restaurant concept designed to deliver the robust and vibrant flavors of Latin American cuisine combined with a dynamic wine and mixology program. CHICA is located in Miami, Las Vegas and Aspen.
As Content Manager at 50 Eggs Hospitality Group, it was essential to keep brand awareness across all teams. This is especially true for content creation where shoots need to be coordinated on a monthly basis.
Bringing to life the approved content strategy, social strategy, and establish brand presence. Onsite setup and shooting with one camera.
Flaming Skull Teaser 01
Flaming Skull Teaser 02
New Tomahawk Launch
Restaurant Week Launch
After a quarterly review, all content is audited. Later, a content execution plan is created in order to tackle KPI’s and refresh content. This is sometimes done with the season, as we did in the examples below. As Creative Director, for this project, and photographer, it was my job to execute the new style, organize the shotlist, and edit the final photos.
50 Eggs Hospitality Group