CLIENT

CHICA Restaurants

SERVICE

Content Creation

PRODUCTION

Photography, videography, editing, and sound design

CHICA, by Celebrity Chef Lorena Garcia, opened its doors in May of 2017. CHICA is a restaurant concept designed to deliver the robust and vibrant flavors of Latin American cuisine combined with a dynamic wine and mixology program. CHICA is located in Miami, Las Vegas and Aspen.

1. Day to Day

As Content Manager at 50 Eggs Hospitality Group, it was essential to keep brand awareness across all teams. This is especially true for content creation where shoots need to be coordinated on a monthly basis.

2. Planning and Ideation

Key tools in planning and keeping a consistent content strategy include culinary coordination, marketing calendar, prop/resources audit, shotlist planning, and logistics for run of show on shoot day.

3. Execution

Bringing to life the approved content strategy, social strategy, and establish brand presence. Onsite setup and shooting with one camera.

10.16.2021

PRODUCT LAUNCH

Flaming Skull Launch Reel

10.16.2021

PRODUCT LAUNCH

Flaming Skull Teaser 01

10.16.2021

PRODUCT LAUNCH

Flaming Skull Teaser 02

10.15.2021

PRODUCT LAUNCH

CHICA FLAMING SKULL
OFFICIAL LAUNCH DAY

HALLOWEEN
CHICA created an all new dessert to launch for the season. To this day, it is a top-seller, sure to heat things up. Then, a strategic partnership was executed between CHICA and Herradura Tequila in order to create content, build brand awareness, and provide a cocktail for the season.

10.01.2021

Cocktail Collaboration

CHICA x Herradura Brand

CONTENT REFRESH

While, there are general shoots that are scheduled throughout the month, some special events and launches are a key focus point for the content manager.

NEW PRODUCT

New Tomahawk Launch

FOOD HOLIDAY

Waffle Day

CHICA Vegas

Restaurant Week Launch

SUMMMER SEASON

After a quarterly review, all content is audited. Later, a content execution plan is created in order to tackle KPI’s and refresh content. This is sometimes done with the season, as we did in the examples below. As Creative Director, for this project, and photographer, it was my job to execute the new style, organize the shotlist, and edit the final photos.

HAPPY HOUR
PROGRAM
The CHICA cocktail program is quite special and part of its charm and inventiveness is that it changes on a quarterly basis as well. This means, while some drinks become staples of the signature cocktail program, others are rotated in and out. We refresh this content as menus are updated.

STATUS

Completed 2022

CONTACT

50 Eggs Hospitality Group

TEAM

Geneviv Morales / Photo & Video